The concept of virtual water, developed by Prof. John Anthony Allan of King’s College in London and winner of the Stockholm Water Prize 2008 (the Nobel Prize equivalent in research) defines how much water is contained in the production and trade of foodstuffs and consumable goods. In fact, water is used in large quantities also for the preparation of all foodstuffs and industrial goods. Water consumption in these cases is not limited to water that we see, but also all water hidden in some way, and therefore virtual, necessary for production and trade. Virtual water contained in a product is therefore the volume of fresh water used to produce it, measured on site where it was actually produced and represents the sum of water used for the various phases of the production chain. Water is not infinite. Its availability on earth decreases each year. The future of our planet depends on each of us, because every drop saved helps a life.
Genius Vase is the only product in the world that is waterimprint friendly; during its lifetime it saves the water usedto produce it and creates a positive balance in favourof the environment.